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LUCERNE, Calif. – A sold-out group of more than 100 participants from across a wide spectrum of interests and affiliations – business, education, nonprofits, artists, local government, advocates and lovers of Lake County came together at Marymount California University’s (MCU) Lakeside campus on Oct. 9 for Lake Leadership Summit ’15.
The summit was designed for Lake County’s small businesses, entrepreneurs, innovators and invested citizens to inspire, collaborate, and envision a stronger and sustainable economic climate.
The annual summit is organized by the Lake County Regional Economic Development Committee, a group of volunteers from business, city and county government, education, nonprofits and citizens working for a thriving community – economically, culturally, and environmentally.
The inaugural summit was held at the Lakeside campus last October, also to a sold-out audience. Summit ’14 was kicked off by the surprise unveiling of the chalkboard wall “What I Love About Lake County” in downtown Lakeport.
This year the city of Lakeport hosted a new wall at City Hall, offering residents and visitors alike the opportunity to write on the wall and share what they love.
“We are proud to have City Hall be the site of the 'What I Love About Lake County' chalkboard wall this year,” said Lakeport City Manager and summit co-creator Margaret Silveira. “Several of our council members attended Summit ’14 and, like so many people in Lake County, the city is a big proponent of economic development. Particularly in the aftermath of the Valley fire, we urged Lake County’s residents to add what they love most about where we live to the wall. We’re convinced that our positive energy is what will make us a magnet for outside investors and new businesses.”
Michelle Scully, executive director of Marymount California University's Lucerne campus, welcomed the group on behalf of the Regional Economic Development Committee.
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Scully is part of the summit coordinating committee of Wilda Shock, Rebecca Southwick and Silveira that designed and implemented the program and presented in cooperation with MPIC Inc., The Working Connection.
She shared a descriptive vision of the summit. “The Summit is … a mixture of practical, impractical, and passion. It is not a passive exercise, and your ideas, your love of this place, your desire to stand in the gap for those who are hurting during a time like this – these are the raw materials we will work with today.” She asked the group for a moment of reflection to honor the summer of fires, the losses sustained by our community, and the rebuilding to be done.
Summit ’15 followed the same passion that inspired Summit ’14. It was a mash-up of speakers and breakout sessions designed to encourage, enthuse, and create momentum for community initiatives and collaboration to offer opportunities for the community to come together to share, collaborate, and envision our recovery.
The speaker list was broad as well as deep. Amy Kaherl, executive director of Detroit SOUP, delivered the keynote address. Kaherl’s crowd-funding micro-grant program, Detroit SOUP, has received international acclaim, appearing on NBC News, ABC News, the BBC, Good Morning, America, and the Huffington Post, among others. Kaherl is a recent recipient of the White House’s “Champion of Change” award.
Local lenders presented “Business Jeopardy: Show Me the Money!” featuring Paula Bryant of Umpqua Bank, Stephanie Ashworth of Wells Fargo Bank, Pete Dodson of Savings Bank of Mendocino County, and Jeff Lucas of Community Development Services.
The group designed a lookalike of a game show panel and Ashworth introduced it as, “And you thought bankers were always boring!”
The group kicked off an interactive question and answer with the audience including a real “payout” of dollar bills to attendees who answered correctly. MCU Lakeside students assisted in the interplay between panel and audience by delivering money to the winners.
Rob Freedman, also a presenter at summit ’14, led a session called “Your (Website) Storefront Looks Like Hell: Websites 099.”
Freedman is director of marketing and communications at Congregation Emanu-El in San Francisco. He walked the audience through his own work with revamping a current Web site as an illustration of how customers experience a Web site and the importance of their experience while there.
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Gloria Flaherty, executive director of the Lake Family Resource Center, shared with the group her vision of philanthropy and the need to support local charities and nonprofit organizations.
Susheel Kumar, public information officer for the U. S. Small Business Administration Office of Disaster Assistance, gave the audience a briefing on losses sustained, the availability of disaster relief services, and relief to those who suffered business and/or personal losses in the Valley fire.
The presentation by Kelley Rajala and Pam Dale focused on creating local economy centers, the local maker movement, its burgeoning popularity and how North Bay Made is marketing Lake County products to Northern California and beyond.
Rajala inspired the crowd with her practical and encouraging vision and received frequent bursts of applause for her entrepreneurship.
Breakout sessions included “Speed Date Your Business” and “Our Town: Owning Our (Respective) Destinies.”
A first for the Summit was the Red Carpet Awards. Sponsored by Lake County News, the awards were presented to local businesses in three categories: Start up Sensation (a business open two years or less) was awarded to The Village Pub and owner Barbara Flynn. Flynn received her award to much applause in support of the Cobb mountain business.
Customer Service to Rival Nordstrom’s was awarded to Middletown Florist and Gifts and owner Tina Stewart who lost her business in the Valley fire.
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Enticing Storefront/Façade commended Marymount California University Lakeside campus for its beauty as an incredible “castle.”
Winners walked the red carpet to receive golden statuettes bearing an uncanny likeness to the real deal Oscars.
Scully concluded her opening remarks with, “Seeing you all here today, we know that we are bringing our best gifts – hope, vision, determination, and love to rebuild and re-envision our broken community. Let’s fill this day with hope and dreams and hands to get those dreams done.”
The attendees did all that and more, and generated plans and the desire to meet again for an extended Speed Dating/networking event. Several community projects were born through the Our Town: Our Destinies session.
Two follow-up workshops were scheduled for October at the Marymount campus in Lucerne, expanding on the short “teaser” presentations from the summit.
Greg Lindsley, Lake County artist and teacher, will provide some practical tips about how to get your art from studio to marketplace during “The Art of Marketing Art” workshop Wednesday, Jan. 13, 5:30 to 7:30 p.m. at Marymount California University’s Lakeside campus.
Registration for this workshop is available through the www.EmbracetheLake.com Web site.
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