LAKEPORT, Calif. – The public is invited to participate in a brainstorming session to develop a brand identity for the city of Lakeport.
“Developing a Successful Brand for Lakeport: A Workshop,” will be conducted on Monday, Oct. 1, 5:15 p.m. to 6:45 p.m. at Lakeport City Hall, 225 Park St.
Presented by the Lakeport Main Street Association, the Lakeport Economic Development Advisory Committee and the city of Lakeport (City), the fast-paced activity will be facilitated by Gloria Flaherty, executive director of the Lake Family Resource Center.
Topics to be discussed in the workshop include: What is your dream/vision for Lakeport? What are the positive and negative variables that affect the image of Lakeport? What characteristics of Lakeport attract people, businesses and visitors? What should the City emphasize in its brand? What else does the City need to attract?
Information from the workshop will be used to create a graphic image and a descriptive tagline for marketing efforts to be undertaken by the City and its advisory groups.
Participants are encouraged to bring examples of successful and failed branding and marketing campaigns. Ideas and suggestions may be sent in advance to City Clerk Janel Chapman at This email address is being protected from spambots. You need JavaScript enabled to view it. . Outcomes and next steps will be posted on the city’s Web site at www.cityoflakeport.com .
Recent research examining brands shows that a city should possess distinctive characteristics that are easy to identify.
Features of strong brands include a city’s history, lifestyle, its culture and diversity, and its quality of place. Successful cities market themselves like commercial products, according to studies which state that every city, no matter how small, has some physical place of interest that can be branded.
The mission of the LMSA is to build a base of business owners who have the interest and desire to promote a healthy and vibrant downtown.
The mission of the LEDAC is to be an advocate for a strong and positive Lakeport business community and a conduit between the City and the community for communicating the goals, activities and progress of Lakeport’s economic and business programs.
The challenge for workshop participants will be to identify the assets and liabilities of Lakeport.
According to Jonathan Gabay, the founder of Brand Forensics, a European brand consulting company, “Branding a city is not just about the logo but the intricate details – as small as clean streets and as deep as getting a city’s residents to feel proud to be brand ambassadors.”